Almost every woman has mascara in her cosmetic bag. Mascara is one of the best-selling cosmetics and for many women the daily use of mascara has become routine. In 2018 Mascara held the largest market share of eye-makeup with around 35.0 %. And why not? Mascara enhances the overall appearance of eyes and makes lashes look thicker at a minimum cost and very low risk. While the eyelash lifting treatments a complex process which is relatively expensive and includes risk. Mascaras are also more user-friendly than the lash extensions, the other alternative of eyelash enhancement. But who does not know this problem? In the search for the perfect mascara for your own type of eyelashes, you often despair at the choice available to you. More volume, yes! More length, yes! No clumping, yes! Waterproof, yes! Still easy to remove, yes! It is best if you find a mascara that combines all these properties and contains as few chemicals as possible, because you use the products very close to the eye. So in this article, we want to enlighten our lash friends and makeup specialists on what to expect from our new Titan Black Mascara and most importantly, who our mascara is suitable for. Point 1: You are looking for a mascara that gives you a natural lash look. You want to emphasize your lashes without a clumping look that looks like glued together fly legs? Then our Titan Black Mascara ® is the right choice for You. Through our Hourglass Wand Brush with short and long bristles that builds up volume from the roots and work to de-clump and separate Lashes for a natural Lash Look. Furthermore, we have a special lightweight formula that makes application easy and smudge-free, even on short lashes. Cera Alba in our Formula helps the emulsion to work as a thickening and film agent to create thicker Lashes. Point 2: You are looking for a mascara that is free of parabens and other allergic substances because you are otherwise sensitive to eye makeup and want to avoid controversial ingredients around the eye area? It is really shocking when you look at the ingredients of well-known cosmetic brands. Because mass-produced products have to be preserved for a long time, chemical preservatives are often used. Among them are parabens, which according to recent studies can be hormone-altering and carcinogenic. Above all, cosmetics come in close proximity to our eyes and are absorbed directly by our skin. It should therefore be more than important to know exactly which chemicals to avoid in cosmetics, regardless of whether you are sensitive to them. Our Titan Black Mascara ® eliminates controversial ingredients in mascara and has replaced preservatives like parabens with internationally recognized ingredients like ethylhexyglycerin in a minumum amount of 0.2%. Furthermore, we have added to our mascara anti-allergic and natural ingredients for nourishment of the eyelashes, including Vitamin E, Olive Oil, Camellia Japonica Flower Extract and Cubilose Extract. Point 3: You wear your mascara from morning to night and you can't stand it when your mascara flakes and leaves black residue on your face? With our waterproof formula, we promise your lash look will last from morning to night without clumping or leaving a black residue. Our formula contains magnesium aluminosilicate, a naturally occurring mineral extracted from refined and purified clay, mainly used as a thickener in cosmetics and beauty products. Its absorbent action can prevent clumping, but it is also an opacifier, meaning it can be added to transparent formulas to make them resistant to visible light. According to experts, magnesium aluminosilicate can be used safely by anyone, as it is not considered an irritant or sensitizer and has no known side effects. If these points are important to you when buying a new mascara, then you have made the right choice with us and our new Titan Black Mascara ®. Our focus at LashBoomer is not only to put your lashes in the center, but also to approach them with high quality ingredients and keep them healthy in the long term. Combined with our Lash Enhancing Serum, we guarantee you an unprecedented lash look in just 8 weeks that will take everyone's breath away. For us, it's time to be transparent when you choose cosmetic products. Our responsibility is to make the functions, effects and ingredients as transparent as possible.